Auto gaint, Toyota has announced that it would no longer be sponsoring the Olympics due to the event’s growing political influence.
The corporation, which has been linked in a 10-year contract with the International Olympic Committee since 2015, has opted to terminate the agreement after the Paris Games.
The company’s Chairman Akio Toyoda, speaking in a podcast broadcast on Thursday on the company’s YouTube channel voiced his concern about what the priority of the event was, questioning if it was on the athletes and also the event’s growing political significance.
In his words: “I’ve wondered for a while now whether the event is truly putting athletes first.
“It is also becoming increasingly political.
“For me, the Olympics should simply be about watching athletes from all walks of life, with all types of challenges, achieve their impossible,”
He further explained that the withdrawal means Olympics logos currently carried by Toyota products will be phased out, and its vehicles will no longer be provided to assist with the event.
Written by Cheta Enyoghasi
