Artificial Intelligence (AI) is transforming the retail landscape, enabling businesses to enhance customer experiences, optimize operations, and drive sales.
Here are four best AI tools retail businesses should maximize:
1) Salesforce Einstein
This is an AI-driven customer insights platform that analyzes customer data, behavior, and preferences to provide personalized experiences. This tool uses machine learning algorithms to recognize patterns and predict customer needs.
Salesforce Einstein can analyze customer purchase history, in order to recommend relevant products which will in turn enhance cross-selling opportunities.
2) Adobe Sensei
Adobe Sensei is an AI-driven visual merchandising platform that optimizes product displays, recommendations, and search results. This tool uses computer vision and machine learning algorithms to analyze product images.
Sensei’s AI can identify visually similar products, enabling retailers to create cohesive product displays and enhance customer discovery.
3) Google Cloud Retail
Google Cloud Retail is an AI-driven inventory management platform that optimizes stock levels, predicts demand, and streamlines supply chains. This tool uses machine learning algorithms to analyze sales data, seasonal trends, and weather patterns.
This AI tool can also predict demand spikes, enabling retailers to adjust inventory levels and prevent stockouts.
4) Conversica
Conversica is an AI-driven chatbot platform that automates customer conversations, enhancing engagement and conversion rates.
This tool uses natural language processing (NLP) and machine learning algorithms to understand customer intent.
Conversica’s AI can recognize customer intent, responding with relevant answers and enhancing customer satisfaction.
Written by Ifeoma Jane
